Ripple, a frontrunner in the crypto network space, is poised to make waves in the American markets with the reintroduction of its native token, XRP, after 2020. Senior Director W. Oliver Segovia announced this exciting development on LinkedIn, emphasizing Ripple’s renewed focus on solidifying its presence in the United States.
With the legal case progressing and favorable rulings on the token’s classification, Ripple is now re-entering the US market with a focused strategy. They aim to leverage their MTLs and product updates tailored for US regulations to capture the untapped potential of the American market.
However, Ripple acknowledges the current reality: 90% of its business lies outside the US. To bridge this gap, the company will leverage its expertise in Money Transmitter Licenses (MTLs) obtained across most US states, fueling product updates specifically tailored for the American market. This strategic move aims to capitalize on Ripple’s global footprint in the blockchain and crypto realms, offering efficient solutions for cross-border transactions through its native token XRP.
Further strengthening its commitment to the US, Ripple is hosting a dedicated “Fintech Extravaganza” at its San Francisco headquarters in January. The event boasts a star-studded panel discussion led by product heads Brendan Berry and Pegah Soltani, moderated by US Managing Director Joanie Xie. Industry heavyweights from Adyen and Marqeta will also lend their expertise to this gathering, fostering open dialogue and collaboration within the fintech community.
But Ripple’s ambitions extend beyond building networks. The company is actively recruiting top talent across major cities like London, Toronto, San Francisco, and Bangalore. This two-pronged approach underscores Ripple’s dedication to both expanding its network and achieving exponential business growth.
At the heart of Ripple’s payment service lies XRP, its native token, which acts as a bridge currency. This innovative approach translates to near-instantaneous transactions at a fraction of the cost compared to traditional methods.
As Ripple unveils its comprehensive plan to reintroduce XRP to the US, anticipation runs high for a significant impact on American markets, potentially mirroring the impressive growth witnessed internationally. One thing is certain: Ripple’s return promises to be anything but ordinary, shaking up the US landscape with its unique blend of technology, expertise, and strategic vision.
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